Gen Z refers to people born between 1997 and 2012.In the Tamainadu 2026 Assembly election became first time voters in their 20s and their behavior was different from previous generations who grew up with Youtube,instagram,memes and digital culture.
Gen Z changes they made
1)They weakend traditional family voting patterns
For decades many Tamilnadu families voted for only two parties DMK or ADMK but thie Generation changed the pattern.
2)Social media became as important as public meeting
Political campaign moves heavily towards insta reels,memes,Youtube shorts,work from home meeting,whatsapp status and whatsapp groups.
3)Cinema influence returned in a New form
The rise of Vijay showed how Gen Z connected cinema image with political Identity.Gen Z experienced political branding through movie clips,catchy songs,fan edits,social media trends and digital community.
4)Created a “change politics” narrative
Vijay encouraged Gen Z directly on the campaign ,meetings and indirectly influenced their family members.Also major desire for something new changed the whole political game.
